My interest in qualitative research is fairly recent. Last semester I explored the library and information studies (LIS) serious leisure literature. This is a relatively new field of research for LIS with populations varying from coin collectors to knitters. A common thread among all of the studies reviewed was that they are qualitative research. The researchers were attempting to understand their populations rather than predict with preconceived notions. Many of the studies took an evolving iterative approach to achieve an understanding of their topic. This iterative discovery process is very appealing to me. This is how I do most things in life. Why should I not understand how to do this when researching as well? To be honest I will most likely not be focusing on serious leisure but I do believe that it was a good introduction of the potential of qualitative research. I feel that this approach will become an important tool especially if I decide to conduct research in a new field or when the human experience is of utmost importance.