Methods Statement: Content Analysis
1. Definition:
A research technique for making replicable and valid inferences from texts (or other meaningful matter) to the contexts of their use. (Krippendorff, 2012, p. 24)
2. Basic Procedure/Framework
What are the texts to analyze?
What is your research question?
What is the population or context that texts are involved?
What is the coding book or analytical construct?
What are the inferences to retrieve from the texts?
How can you validate your results?
(Krippendorff, 2012, p. 35)
3. Differences about quantitative and qualitative approaches in content analysis:
Quantitative: systematic, word counts, computer assisted technique, analytical path (Franzosi, 2008)
Qualitative: require close reading of relatively small amounts of textual matter (Krippendorff, 2012)
3.1 When should we apply quantitative and when qualitative approach?
(“QuantContentAnalysis” n.d.)
4. Qualitative approaches:
A. inductive and deductive (Graneheim & Lundman, 2004)
B. conventional, directed, or summative (Hsieh & Shannon, 2005).
C. discourse analysis, rhetorical analysis, ethnographic content analysis, and conversation analysis (Krippendorff, 2012)
5. What is the analyzing unit?
6. Sampling
7. Coding construct
8. Analytical techniques
9. Reliability and validity measurements
10. Examples about content analysis in online community settings.
References
Graneheim, U. H., & Lundman, B. (2004). Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness. Nurse Education Today, 24(2), 105–112. doi:10.1016/j.nedt.2003.10.001
Hsieh, H.-F., & Shannon, S. E. (2005). Three Approaches to Qualitative Content Analysis. Qualitative Health Research, 15(9), 1277–1288. doi:10.1177/1049732305276687
Krippendorff, K. (2012). Content Analysis: An Introduction to Its Methodology. SAGE.
QuantContentAnalysis < MoM < digitalmethods.net. (n.d.). Retrieved February 16, 2015, from https://www.digitalmethods.net/MoM/QuantContentAnalysis
Franzosi, R. (2008). Content analysis: Objective, systematic, and quantitative description of content. SAGE benchmarks in social research methods: Content analysis, 2-43.
Elo, S., & Kyngäs, H. (2008). The qualitative content analysis process. Journal of Advanced Nursing, 62(1), 107–115. doi:10.1111/j.1365-2648.2007.04569.x
Krippendorff, K. (2004). Reliability in Content Analysis. Human Communication Research, 30(3), 411–433. doi:10.1111/j.1468-2958.2004.tb00738.x
Berelson, B. (1952). Content analysis in communication research. New York, NY, US: Free Press.
Gleave, E., Welser, H. T., Lento, T. M., & Smith, M. A. (2009). A Conceptual and Operational Definition of “Social Role” in Online Community. In 42nd Hawaii International Conference on System Sciences, 2009. HICSS ’09 (pp. 1–11). doi:10.1109/HICSS.2009.6
Marra, R. M., Moore, J. L., & Klimczak, A. K. (2004). Content analysis of online discussion forums: A comparative analysis of protocols. Educational Technology Research and Development, 52(2), 23–40. doi:10.1007/BF02504837
Shea, P., Hayes, S., Vickers, J., Gozza-Cohen, M., Uzuner, S., Mehta, R., … Rangan, P. (2010). A re-examination of the community of inquiry framework: Social network and content analysis. The Internet and Higher Education, 13(1–2), 10–21. doi:10.1016/j.iheduc.2009.11.002
Kožuh, I., Hintermair, M., & Debevc, M. (2014). Examining the Characteristics of Deaf and Hard of Hearing Users of Social Networking Sites. In K. Miesenberger, D. Fels, D. Archambault, P. Peňáz, & W. Zagler (Eds.), Computers Helping People with Special Needs (pp. 498–505). Springer International Publishing. Retrieved from http://link.springer.com/chapter/10.1007/978-3-319-08599-9_74
Shoham, S., & Heber, M. (2012). Characteristics of a virtual community for individuals who are d/deaf and hard of hearing. American Annals of the Deaf, 157(3), 251–263.