Why do I want to conduct qualitative research? Put simply, I grew tired of reading about which factors explained which percentage of the variance in an experiment. I grew tired of reading about researchers attempting to create perfectly sterile and replicable lab conditions while reducing the complexities of human existence into numbers. While quantification is necessary to communicate many research findings to a lay public, I find sorting through the messiness that is humanity to be much more fulfilling. In doing so we are able to extract the nuances of human behavior and describe them in rich detail. Some of these nuances and qualities may never be large enough to be quantified, but that does not mean they are not important to the individuals who exhibit the qualities. They do have value, and qualitative research helps others see the value of those qualities and nuances.